Bournemouth University

The Market Research Group

Art gallery


The Market Research Group is a key provider of research to a number of heritage organisations.

We offer visitor surveys, development studies, longitudinal studies, modelling, segmentation, brand tracking and marketing and market evaluation.


Since 2000 we have managed one of the largest heritage surveys in the UK with a sample of over 100,000 respondents from across the country per annum.


We conduct visitor satisfaction surveys for museums and provide data and intepretation on how visitors rate the displays, investigate customer's views on catering and retail and collect visitor's opinions.

Art galleries

We perform visitor counts, economic impact studies and help prepare heritage lottery bids.

For further information, please contact us.

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