Bournemouth University

The Market Research Group


Our Services

The Market Research Group is a full service agency with fully trained and experienced staff.

We offer the following services:

  • Interviewingthrough our team of skilled, experienced interviewers. Interviewing can be conducted as a telephone survey, a face to face survey or as an in-depth interview (including CAPI/CATI)
  • Surveys – our expertise and facilities to conduct self completion surveys. We offer both postal surveys and web-based surveys
  • Form design & scanning - a full data capture service using the latest scanning technology
  • Analysis and reporting - a full range of analysis and reporting services to help you understand the data and identify the key findings or solutions
  • Focus groups  - recruit and moderate focus groups and provide a full transcription, analysis and report service
  • Panels – recruit, manage and refresh Panels such as a Citizens' Panel
  • Geographical Information System - GIS research and mapping resources to provide clear and incisive analysis for a range of research issues.

We can also offer:

  • Database generation and management (panel databases and PAF lists)
  • Market segmentation
  • Mystery shopping
  • Postal services (freepost return, recording and sorting)
  • Data entry
  • Data analysis.

For further information, please contact us.

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